Droga do Płynności / Road to Fluency
Self-Published, 2022–2023
A 182-page self-published book offering a motivational, non-traditional roadmap to English fluency, based on personal learning experience and 15 years of teaching practice.
Overview
Originally intended as a short blog post to address recurring client questions about motivation, Droga do Płynności evolved into a comprehensive book written, illustrated, and published over five months of focused creative work. The book draws on the author’s personal journey from Polish learner to fluent English speaker, as well as a decade and a half of teaching experience. It offers a mindset-based, joy-driven alternative to conventional language learning methods and guides readers toward sustainable fluency.
Objectives
1. Provide learners with a relatable and inspiring framework for achieving fluency
2. Share proven learning strategies, tools, and mindset shifts grounded in lived experience
3. Challenge outdated beliefs about grammar-first, test-focused education
4. Establish brand authority and deepen connection with the author’s online community
Structure & Content
The final publication includes:
Seven structured chapters and a bonus section
Personal stories, psychological insights, and practical frameworks
Clear steps for creating a consistent, personalized learning system
Full visual layout and cover design by the author
Professional proofreading (in collaboration with Beata Maria Szczepańska)
Promotion & Sales
The book was marketed via a self-run campaign on TikTok and Instagram, using Reels to highlight core ideas and connect with potential readers. It was released as a digital publication in June 2023 and sold over 500 copies through the author’s website.
Outcomes & Feedback
Readers praised the book’s clarity, motivational tone, and fresh perspective on language learning. The project reinforced the author’s position as a credible guide in the ESL space and helped generate new leads for lessons, courses, and long-form content.
